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What is I.C.E.?
It's the internationally recognized acronym for
In Case of Emergency
We're trail riders and horse campers who recognize the need to be better prepared for emergencies, whether at home, at the boarding stable, horse camp, rodeo, barrel race, cross-country event, show or other competition, or out enjoying a relaxing trail ride.
Being pro-active and prepared for the unthinkable is key to making the best of an emergency situation.
Putting VISIBLE identification on your equine (and your canine) is the responsible thing to do. While microchips, lip tattoos etc. are excellent methods of permanent ID, having visible identification on your animal means it will be easier (and likely faster) for first responders to get them back home to you.
Imagine the relief you'll feel when your cell phone rings and it's the first responder/neighbor/riding buddy with news that your beloved animal is safe.
I.C.E. Products USA is proud to provide you with high quality American made safety-focused equine/canine identification gear that will help protect (and reunite you with) your beloved animals.
Our Mission Statement
Since 2015, with a relentless focus on safety and loss prevention, I.C.E. Products USA has been manufacturing high quality, durable American-made products that offer dependable methods of attaching visible identification to equines and canines, for use at home, on the trail or when faced with natural disaster.
"Be Prepared • Be Reunited • Peace of Mind is Priceless" says it all.
In 2016 we added personalized embroidered lead ropes and leashes to our product line, and in 2019, we introduced StallBlaster, our nontoxic ammonia odor destroyer.
In 2025, we became an authorized retailer for the incredible SayWhoa! colic treatment that truly works miracles.
With a great deal of appreciation to our dealers and customers, we continue to grow steadily and are grateful for our successes. Offering high quality, made-in-America products that provide peace of mind will always be our passion.
What inspired us to start I.C.E Products USA? Read "Our Story"
I.C.E. Products offer peace of mind for you
and a distinct advantage for your animals.
Here's a quick overview of our products. Click on images/text for all the details or use the main menu at the top of each page.
RETURN POLICY: All items are eligible for return (in brand-new condition) or replacement within one year from date of purchase, with the exception of made-to-order items (lead ropes, leashes/slip leads, I.C.E. halters), SayWhoa!, StallBlaster, and soaps.
We stand behind all of our products, and we encourage you to Contact us with any questions.
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Sierra View Ranch General Store, LLC dba I.C.E. Products USA & Take the Lead Store
Mailing address: 15115 Rankin Ave., Suite 101, Dunlap, TN 37327 • 805.231.5305 or 805.816.8759