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What is I.C.E.?

It's the internationally recognized acronym for

In Case of Emergency

We're trail riders and horse campers who recognize the need for better emergency preparedness, whether at home, at the boarding stable, or out trailblazing.

Being pro-active and prepared for the unthinkable is key to making the best of an emergency situation.

Putting VISIBLE identification on your equine (and your canine) is the responsible thing to do. While microchips, etc. are excellent methods of permanent ID, having visible identification on your animal means it will be easier (and likely faster) for first responders to get them back home to you.

I.C.E. Products USA is proud to provide you with high quality American made safety-focused equine/canine identification gear that will help protect (and reunite you with) your beloved animals.

I.C.E. Products offer peace of mind.

Our Mission Statement

With a relentless focus on safety and loss prevention, I.C.E. Products USA strives to manufacture high quality American made products that offer dependable methods of attaching visible identification to equines and canines, whether at home, on the trail or in the event of natural disaster.

What inspired us to start I.C.E Products USA? Read "Our Story"

Make friends with neighbors.

Even non horsey ones!


"During the King fire it was the non horse people that helped me load up horses. If you live in a high risk area, reach out to your neighbors, teach them basic things, like haltering, loading and unloading horses. In a true emergency those are your closest helpers to move animals out fast!" –– Laura M., Nevada

5 out of 5 Carrots!

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Check out Horse Trail Chicks' review of I.C.E. Products USA ID tags here:…/#horseemergency #horseidtag

"We recently got to try out a variety of ID tags that you can attach to your horse, including one that takes only a few seconds to clip to the mane. They are not just for emergencies, but also great for camping or trail riding - just in case you get separated from your horse. Or if your horse habitually escapes his or her pasture!"

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"All our Ready kits have I.C.E. tags in them and we take them to every outreach event." -- Julie Atwood, H.A.L.T.E.R. Project

Video shows how to attach ManeStay in just 3 seconds.

ManeStay Video Julie Atwood Testimonial.

Posted on Horse & Man, March 4, 2018:

Living in fire country, I have often written about ways to ID your horse in moments – so that in an Emergency, you are ready!

I wanted to refresh you all about these products because they’ve added Emergency ICE ID tags for DOGS as well as personalized lead ropes (you can pick your own length, snap and end piece!), halters and saddle covers. READ MORE:

"The beauty of all I.C.E. products is in the highly visible “I.C.E. INFO INSIDE” tag that opens to reveal info on the animal. These ingenious horse labels are a fabulous way to keep your contact information on your animal in case the two of you become separated."

Robert "TrailMeister" and Celeste review our I.C.E. products in this YouTube video. Just click on the TrailMeister logo to watch.

North American Trail Ride Conference

"Proper identification on your equine partner is essential whether you're riding around home, exploring new country or riding in remote areas. Separation of horse and rider is always a possibility in any venue involving equines whether mounted or not. So why not increase your chances of a safe return? I love both the I.C.E. Clip-on (saddle ID) and the I.C.E. UltraLite (mane ID) as they lay quietly and do not interfere with tack or the horse, but are eye catching enough to draw attention to them when necessary. I highly recommend these products!"


-- Sarah Rinne, Executive Director of North American Trail Ride Conference

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Peace of Mind is Priceless.

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Learn all there is to know about our amazing ManeStay!

Videos, specs and testimonials




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This is the world's best

odor eliminator.

StallBlaster 6 oz image glow background.
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Available now at these dealers:

Windrider Tack 

Riding Warehouse

Chicks Discount Saddlery

Camp with Horses

Less odor = less flies!

The highly effective, non-toxic
and affordable solution to drastically reducing or removing seriously irritating and unhealthy ammonia odors. Indoors and out. Great for barn stall, outdoor paddock, litter box, dog kennel, horse trailer + more.

For happy, healthy noses.

Yours and his.

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We're embroidering leashes and slip leads for dogs, too! Visit our Dog Leads/Leashes page for more info!

I.C.E. Collar ID

. . .  made for dogs. And horses, too!*

The I.C.E. Collar ID is available in two sizes to wrap around your dog's existing 3/4" or 1" collar and provides durable, highly visible identification for your other best friend.

* You can also wrap an I.C.E. Collar ID around a rope or flat nylon halter to put identification on your horse (halter not recommended for emergency situations unless using a breakway or leather halter).


Please check our Dealers page for U.S., Canada, Australia and Sweden for a retailer near you.

If you're overseas and without a local retailer, please Contact us for a shipping quote to your address.

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Sierra View Ranch General Store, LLC  Home of I.C.E. Products USA   |  Mailing address: 711 Signal Mountain Rd. #134, Chattanooga, TN 37405 |   805.231.5305