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What is I.C.E.?

It's the internationally recognized acronym for

In Case of Emergency

We're trail riders and horse campers who recognize the need for better emergency preparedness, whether at home, at the boarding stable, or out trailblazing.

Being pro-active and prepared for the unthinkable is key to making the best of an emergency situation.

Putting VISIBLE identification on your equine (and your canine) is the responsible thing to do. While microchips, lip tattoos etc. are excellent methods of permanent ID, having visible identification on your animal means it will be easier (and likely faster) for first responders to get them back home to you.

I.C.E. Products USA is proud to provide you with high quality American made safety-focused equine/canine identification gear that will help protect (and reunite you with) your beloved animals.

I.C.E. Products offer peace of mind.

Our Mission Statement

With a relentless focus on safety and loss prevention, I.C.E. Products USA strives to manufacture high quality American made products that offer dependable methods of attaching visible identification to equines and canines, whether at home, on the trail or in the event of natural disaster.

What inspired us to start I.C.E Products USA? Read "Our Story"

Make friends with neighbors.

Even non horsey ones!


"During the King fire it was the non horse people that helped me load up horses. If you live in a high risk area, reach out to your neighbors, teach them basic things, like haltering, loading and unloading horses. In a true emergency those are your closest helpers to move animals out fast!" –– Laura M., Nevada

"All our Ready kits have I.C.E. tags in them and we take them to every outreach event." -- Julie Atwood, H.A.L.T.E.R. Project

Video shows how to attach ManeStay in just 3 seconds.

ManeStay Video Julie Atwood Testimonial.

A Personalized Lead Rope
makes a fabulous gift.

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Peace of Mind is Priceless.

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Learn all there is to know about our amazing ManeStay:

Attaching ManeStay
ManeStay product page

I.C.E. Collar ID

. . .  made for dogs. And horses, too!


The I.C.E. Collar ID is available in two sizes to wrap around your dog's 3/4" or 1" collar and provides durable, highly visible, waterproof identification for your other best friend.

I.C.E. Collar ID makes it easy to secure your emergency contact info to your horse's halter as well! The Medium Collar ID wraps around a 3/4" wide flat or rope halter, and the Large size wraps around a 1" wide flat nylon or leather halter.

Give your dog and horse the advantage of being easily identifiable to his finder, whether it's a neighbor, first responder or evacuation personnel.


Wrap an I.C.E. Collar ID around a rope or flat nylon halter to put visible identification on your horse. Make it easy on a first responder to identify your horse and speed up the process of getting him back home to you.

Take the Lead soaps are available in a variety of scents, plus one that's unscented.

We also offer these soaps by the loaf at wholesale prices with a minimum purchase. 

Custom-labeled soaps are another option and are ideal for weddings, showers, corporate events, store branding and venue promotion. Visit our sister site for all the details:

Treat yourself to premium quality, handmade
cold-processed goat milk soap

This is the world's best
odor eliminator.

StallBlaster 6 oz image glow background.
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Available now at these dealers:

Windrider Tack 

Riding Warehouse

Camp with Horses

Kills odor = less flies!

StallBlaster is the highly effective, non-toxic and affordable solution to drastically reducing or removing seriously irritating and unhealthy ammonia odors.


Indoors and out.


Great for barn stall, outdoor paddock, litter box, dog kennel, horse trailer + more.

For happy, healthy noses.

Yours and his.

Shop StallBlaster here.

Read StallBlaster Testimonials here.

PERSONALIZED Dog Leashes/Slip Leads

Visit our Personalized Dog Leads/Leashes page and start designing yours.

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Please check our Dealers page for U.S., Canada, Australia and Sweden for a retailer near you.

If you're overseas and without a local retailer, please Contact us for a shipping quote to your address.

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RETURN POLICY: All items are eligible for return or replacement within one year from date of purchase, with the exception of made-to-order items (lead ropes, leashes/slip leads, I.C.E. Halters, and custom-labeled soaps).
We stand behind all of our products, and we encourage you to contact us with any questions.

 Sierra View Ranch General Store, LLC  dba I.C.E. Products USA & Take the Lead Store 

Mailing address: 711 Signal Mountain Rd. #134, Chattanooga, TN 37405 |   805.231.5305

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